Welcome to PASSION. Based in City Road, Cardiff we are one of the biggest sexy shops in Cardiff, and probably Wales. Our adults only shopping experience promises you the largest selection of lingerie, fantasy wear and fetish wear in Wales, all under one roof.

Passion is a couple friendly superstore of fantasy and play for adults. With sexy lingerie, corsets, clothing, costume jewellery, stockings and shoes, thigh high boots, adult gifts and erotic books to get you in the mood, we firmly believe that couples who play together - stay together.

But we're also a small company, and that means you get a friendly and personal service when you visit us.

So, what can you expect when you get here? We have a huge selection of sexy lingerie, clubwear, sex toys, kinky boots and shoes and adult gifts all under one roof. Our spacious sex shop means can browse at your leisure, until 7pm any evening. We have a comfortable waiting area for your partner whilst you try on your outfits, and free tea or coffee while you wait too - just ask!

Passion started out as an internet-only retailer in 1999 and since then we have grown to be a proper shop(!) as well as just an ecommerce website. Our customers have driven our growth by giving us constructive feedback and telling us what they want. We love our customers!