Passion - started out as a small ecommerce website, running since 1999 and based in the Cardiff area. Within a few months we were shipping our sexy supplies all over the world, and gained publicity in national magazines such as FHM, Cosmopolitan, Loaded, Marie Clare, Chat, Mayfair, Forum Desire, plus TV and National Radio!

In 2004 we were shortlisted by Interforum, organisers of the ecommerce awards, for a DTI ecommerce award (however unfortunately the Welsh Assembly decided we were too raunchy and later ditched us), still it was great to have been nominated and personally invited by Andrew Davies to the finals at the Welsh Assembly in Cardiff.

We decided to open a shop after numerous requests for customer visits - customers who quite rightly want to see our products before they buy - but our old warehouse, although highly efficient and neat, was not suitable to show off our products properly or to receive retail customers.

Continued…

Passion Cardiff, making Wales a sexier place!